While sugar daddies are not a new phenomenon, their latest incarnation could be described as a symptom of the “new” post-1994 South Africa with its rampant consumerism and glittering shopping malls, prevalent enough in South Africa for
it to have created an acceptable subculture. The unstoppable rise of social media and easier internet access has led
to the creation of websites that offer a ‘hook up’ and the engagement in transactional sex. Young women can now meet
and hook up with various sugar daddies who will provide the lifestyle they desire at the click of a button.
There is more temptation for those looking for financial and material support in a climate of growing poverty.
Back in the family home, parents who struggle to put one meal a day on the table for their family don’t ask questions
about where the money comes from. Rolivhowa’s mother accepts the relationship since Bigvy supports them financially.
Rejecting to heed the warnings of Khomisa Maluleka, a fellow student and born-again Christian, about her ‘sinful ways’,
she continues her relationship with Bigvy. Only later does she begin to feel the bitter after-taste of a sweet life and in her
devastation of discovering her HIV status, Khomisa becomes a pillar of support